Brand DNA Mapper
The heartbeat of Topic Modeler. Map your unique content space in multiple dimensions.
Foundation · Requires: None
Who it's for
B2B brands with a niche to claim
Mid-market or vertical-specific companies who know their topic space is distinct but haven't yet mapped it for AI and SEO discovery.
Founders post-product-market-fit
You know what you sell. The DNA Map gets that clarity into a structure AI search engines and writers can both read.
Marketers who keep losing the strategic thread
A reusable map your whole team and any future AI tool refers back to — not a one-off audit deck that lives in someone's email.
How it works
A six-stage pipeline with human approval gates between stages. Typical turnaround: 5-10 business days.
- 1
Crawl + extract
We crawl your site + a curated competitor set and pull every meaningful concept your content actually expresses today.
- 2
Cluster across three principles
Concepts get clustered by Problem, Capability, and Application — the three orthogonal lenses every B2B brand operates through.
- 3
Approve at each stage
Human gates at every stage. You confirm the topics, the clusters, the pillars. Nothing ships without your approval.
- 4
Receive the deliverable bundle
Knowledge graph (interactive + static), master concepts list, pillar/cluster hierarchy, and the underlying CSV/JSON exports.
What you get
- Multi-dimensional knowledge graph (PNG, SVG, JSON, GraphML)
- Master concepts list (CSV + JSON, semantic-deduped)
- Pillar → cluster → subtopic hierarchy across all 3 principles
- Competitive overlap analysis vs the crawled competitor set
- Topic worksheet with priority + funnel-stage tagging
- Implementation handoff doc — what to do with the map
Pricing
Upgrade to up to 125 site pages total for an additional $549.
Most clients buy this with Authority Builder
The Brand DNA map is the foundation; Authority Builder turns it into a deployable SEO + AI support bundle (JSON-LD, llms.txt, meta tags, internal linking plan). Buy them as a package for cleaner sequencing.
See the Brand AI & SEO Authority Builder bundle